Competitive Differentiation within the Shipbuilding Industry/Конкурентная дифференциация в судостроении

Издание на английском языке
This doctoral dissertation examines the importance of services in the shipbuilding industry.
On the one hand, investigations have therefore been carried out into aspects such as a shipyard’s market expertise, its practical experiences, and its cooperative activities. The objective is to scrutinize whether there is a relationship between each of these aspects and those resources and capabilities constituting the basis for a shipyard’s competence in the field of services. On the other hand, the differentiation potential resulting from such competences is examined.
In terms of content this work is located at the interface of the market-based view (MBV) and the resource-based view (RBV) of the firm. This is because the building of complex, highly customized ships as well as the provision of technical service packages can be referred to as a specific application of resource-based as well as marketbased concepts. More specifically, a shipyard’s customized problem solutions constitute the interface of both perspectives, as customer requirements and industry structure have a determining influence on the shipyard’s current and future resources and capabilities.
Finally, concerning the second aspect of this work, the data analyses show that there is a direct positive effect between a shipyard’s competence in the field of services and its order situation. This effect is mediated by two further important factors, customer value and competitiveness. The analyses reveal a positive relation between an increase of a shipyard’s competence in the field of services and an increase in the customer value of its offerings on the one hand and an improvement concerning its competitiveness on the other. As well, an increase of the customer value and a shipyard’s competitiveness is related to an improved order situation.

Contents
List of Tables
List of Figures
1 Introduction
2 Theoretical Framework
2.1 Resource-Based View of the Firm
2.2 Market-Based View of the Firm
2.3 Shipbuilding Industry
2.4 Services
2.5 Conclusion
3 Qualitative Empirical Elicitation
3.1 Method
3.2 Sample Selection
3.3 Interviewing
3.4 Analysis
4 Results (Qualitative)
4.1 Proceeding
4.2 Services and their Commercial Relevance
4.3 Service Development
4.4 The Future Location of Modern Shipbuilding
4.5 Summary
5 Problem and Hypotheses
5.1 Research Question One
5.2 Research Question Two
6 Quantitative Empirical Elicitation
6.1 Method
6.2 Data Collection Method
6.3 Sample
6.4 Description of the Questionnaire and the Measures
6.5 Strategies for Data Analysis
7 Results (Quantitative)
7.1 Item Analysis, Reliability, and Unidimensionality
7.2 Validity
7.3 Descriptive Statistics
7.4 Research Question One
7.5 Research Question Two
8 Discussion
8.1 Qualitative Empirical Elicitation
8.2 Quantitative Empirical Elicitation
8.3 Prospects for Future Research
References
Table of Appendices
Appendices